Joseph Kosednar, a retired engineer, spent five years developing a speed-control pedal for a large jewelry-making machine.
Kosednar, 73, had previously sold jewelry -- handmade wire-wrapped pendants and crystals -- on Etsy and at local flea markets. When the fees on Etsy became too high, he focused on building a customer base and audience on Instagram and Facebook. By the end of April, he was ready to start advertising his new pedal, named The Armadillo, in earnest.
He purchased ads on his Facebook page, Joe’s Jems Creations. Within days, he received a notification that unusual activity was detected on his account, making it unusable for him.
Kosednar, who lives in University City, Missouri, had no idea what had happened.
“I kept trying to reinstate my account,” he said. “I sent letters and emails to everyone at Facebook. Anything I sent to them was like sending them to a black hole.”
No one from Meta ever responded.
Kosednar is part of a much bigger trend of people whose accounts have been locked or shut down by Meta, without any apparent violation and no recourse to reclaim their social media identities, personal histories or business platforms.
Jill Lee, director of operations for 100th Monkey, a digital marketing firm in St. Louis, says that over the past year and a half, they have taken on at least a dozen cases from clients in similar situations trying to get relief from Meta.
Most of the company's clients do business on Facebook, and losing that platform can be disastrous for their livelihoods. The company has spent months working with their ad representatives, trying to get some accounts restored.
“(Meta) can’t give a solid reason for things like this happening,” Lee said. From her perspective, it looks like they are using AI to shut down a proliferation of hackers, and many innocent people are getting caught in the dragnet. Other accounts were shut down because they were hacked.
Meta did not respond to inquiries for this column.
In August, Kosednar thought his troubles were finally over. He received a notification on his Instagram and Facebook accounts that they had been suspended erroneously, and that he would be able to use them again.
His relief was short-lived.
He placed a new ad for his pedal. Again, it led to his account being shut down. Desperate for answers and unable to sell the products he had already ordered, he filed a suit against Meta in small-claims court in St. Louis County. He is seeking $5,000 in damages.
A 2024 report on the tech site Engadget explained that many similarly affected Meta users have been forced to turn to small-claims courts as a de facto customer service hotline. Since you can’t call or email any customer service department at Meta, ordinary users have taken the $1.7 trillion tech behemoth to court to try to get their accounts restored and recoup some damages.
Out of the five individuals highlighted in the Engadget report, three recovered their accounts, one received financial damages and another won a cash settlement from Meta. Other legal service startups have reportedly seen significant increases in cases like this against Meta.
Some people who have lost their platforms have appealed to their state attorneys general for help. The sheer volume of these requests prompted a coalition of 41 state AGs to write a letter to the company stating: “We refuse to operate as the customer service representatives of your company.”
It’s outrageous that small business owners and ordinary folks have to square up against a trillion-dollar company that refuses to invest in customer service. When a consumer product wrongly targets its users and causes material harm, it needs to be held accountable. Meta encourages small businesses and creators to conduct business using its sites, but the fine print of the terms of service states that Meta can arbitrarily shut accounts down and leave creators without recourse.
As for Kosednar, he is giving up on his dream of selling his invention to jewelry makers.
“I’m closing up shop,” he said. “I have nothing.”