My path to less consumption took an odd detour last month: to a sample sale across state lines.
In 2022, I began meticulously tracking all my clothing, shoes and accessory purchases. I made a detailed list describing what I bought and logging how often I used those things.
The first year, I just wanted to get a baseline number. I discovered that I purchased a few duds that I didn’t wear much. Each subsequent year, I’ve aimed to lower the number of new items entering my closet. So far, I’ve cut purchases by 30% from when I started keeping track.
It’s been slow progress toward my eventual goal: limiting myself to maybe a dozen new things a year.
My concern underlying this project was not about overspending; I know how to stick to a budget. I was more focused on the environmental impact of buying so many "wants" instead of "needs." The waste associated with fast fashion has bothered me more and more. I felt stuck on a hamster wheel of consumption, usually triggered by a vacation or an upcoming event.
Late last year, I discovered a small clothing brand called Wool& that makes comfortable and classic pieces out of merino wool. The company encourages its shoppers to think about quality over quantity.
“More stuff doesn’t equal more happiness,” it says on the company website. I embraced this motto, but my discovery of the brand also made me want to acquire more of its clothes. And they aren’t cheap.
I joined a resale group online and decided to wait for a promotion to add new things to my wardrobe.
Then, the tariffs hit. And inflation keeps rising.
In August, the company posted a note in its Facebook group saying they would have to raise their prices due to “rising material and production costs, increased tariffs and other expenses outside our control.”
The prices of everything, from cars to construction materials to food, have gone up for consumers. But apparel prices have been hit disproportionately hard: They’ve risen approximately 37% in the short term, with shoes seeing a 39% increase, according to the Budget Lab at Yale. Annually, consumers are projected to pay an additional $13.9 billion to $24 billion for apparel and $6.4 billion to $10.7 billion for footwear because of the tariffs, according to an analysis by Trade Partnership.
The American economy relies heavily on consumer spending, and that’s starting to show some troubling signs. As of June 30, the top 20% of earners accounted for more than 63% of all spending. The top 10% accounted for more than 49% of spending. That’s the highest level on record, according to data that goes back to 1989.
If rich people slow down their shopping, we’re cooked.
The shifting economic winds led me to reevaluate my original consumption-related goals. By the end of this year, I am determined to cut my purchases by half from 2022.
So when Wool& announced a first-ever pop-up sale in Chicago last month, I took stock of my options. I could drive 5 1/2 hours each way, stand in line for more than an hour for the doors to open and hunt for deals in the overstock supply -- or pay even higher prices later in the year.
I drove to Chicago.
I bought several things I plan to wear multiple times -- bringing down the “cost per wear” for each item to a reasonable number. But I’ve also done more research on what sparks our desire to buy things, and how to get that same satisfaction without purchasing more stuff. I'm working on redirecting my attention away from the constant marketing that surrounds me.
I’ve also found a community of like-minded women online. The latest group I’ve joined is called Simply Enough.