Sam Neudecker slid the dollar bills into his daughter’s Barbie-pink cash register. His neighbors looked over dozens of glass vases set on a folding table in their front yard on the tree-lined suburban street.
His wife, Megan, with help from their 6-year-old daughter, had made dozens of mini floral arrangements with zinnias, cosmos and lavender from their yard for this flower stand. A homemade sign propped in front of the stand noted that the proceeds would be going to The Sameer Project, a nonprofit working to feed the starving people in Gaza. A green, white, black and red Palestinian flag displayed the words “Free Gaza.” In smaller print, at the bottom of the white poster board, it said: "Stop the Genocide."
The neighbors selected a glass mug packed with colorful blooms.
Megan Neudecker, 37, doesn’t personally know any Palestinian Americans.
She wasn’t even very aware of the nearly two-year-long war until a few months ago.
“Should I have known?” she asked rhetorically. “Yes, but I didn’t know.”
That changed after she read a post her cousin, Nicholas Heller, wrote on Medium. He titled it “Genocide and Bedtime Stories: A Father’s Reckoning.”
In it, Heller described the unbearable contrast he lives with every night: “The images on my phone -- grieving families weeping over the lifeless bodies of their children. Toddlers pulled from rubble, screaming. Dust-covered, wide-eyed, trembling in hospital beds. Starving people with hollow faces. Bodies wrapped in bloodied cloth.
"None of it resembles my reality.
"Here, in the safety of my home, it’s warm and quiet. My two children sleep soundly in their bunk beds, bathed in the soft glow of a night-light.”
He wrestles with the fact that “my tax dollars -- the same ones cast in the shadow of Never Again -- aren’t just complicit. They’re funding this genocide.” And then he asks: How are the besieged and bombed Palestinian children any different from his own?
When Megan read that, she started crying. For hours.
She began following Palestinian accounts on Instagram to see what was happening on the ground -- stories she rarely saw on mainstream American media. What she saw horrified her and shook her to her core: a man-made famine. A military starving a civilian population of nearly 2 million people.
As of mid-July, Israel’s military had killed more than 17,000 children and injured 33,000 in Gaza during this latest conflict, according to UNICEF. The scale of child fatalities in Gaza mark it as one of the deadliest conflicts for children in modern history.
Megan’s feelings reflect a broader shift in American public opinion about the war.
Only 32% of Americans now approve of Israel’s military action in Gaza, down from a high of around 50% shortly after the war began in 2023. Disapproval stands at 60%, according to a Gallup poll from July.
Megan felt compelled to do something. Anything. She was cutting flowers from her garden in Webster Groves, Missouri, when she wondered if she could sell them and donate the proceeds.
“It came from a feeling of helplessness,” she said.
The first flower stand sale in July featured a dozen small vases, and the family raised $400. Her neighbors told her that if she did it again, they wanted to donate vases and their own flowers. The second sale brought in $1,000 to fill 35 vases. Their third and final sale took place during a scorching heat wave in mid-August. They raised another $1,100.
“I really don’t have a personal connection to the war,” she said. “I just saw the pictures of what’s happening, and it struck me that there’s no difference between me and my kids and the people there and their kids, except where we were born. I had to do something other than cry.”
At first, she wondered how her Jewish neighbors would respond to the sale and her sign. Several of them donated and bought flowers.
A few passersby booed, and someone left a nasty comment on her Facebook post.
She said it was important to her to use the word "genocide" in the yard sign.
“I’m not trying to be divisive,” she said. “But that’s what is happening.”
She hopes to continue raising awareness even though they’ve held their last sale for the season.
The most beautiful flowers are now dying.