Large-production homebuilders now account for nearly two-thirds of all new-home sales. But there are signs many of them, and even their smaller brethren, have gotten too far out over their skis.
According to one report based on U.S. Census Bureau data, the inventory of completed but unsold houses has more than doubled over the last decade, and now sits at a 16-year high. Some 124,000 finished houses are sitting there, empty -- and draining their builders’ balance sheets.
Not to point a finger at any particular builder, but the United Homes Group is a case in point. The company ended the third quarter with 264 homes in backlog and 413 “spec” homes under construction. Orders -- that is, signed contracts -- declined over the first nine months of this year, yet the builder started 66% more houses in the third quarter.
“Elevated new-home inventory levels continue to drive competition for new sales activity across our markets, and as a result we are not immune to the industry-wide pressures affecting other homebuilders,” said CEO Jack Micenko during a recent earnings call.
And therein lies an unprecedented opportunity for buyers to snap up brand-new houses at bargain prices.
As previously reported here, builders are doing practically anything to move product, from drastically cutting prices, sometimes by as much as $100,000, to offering incentives from cheaper mortgage rates to free upgrades. Some are even throwing in an automobile, a vacation package or a free golf cart.
Lennar, one of the country’s largest builders, has gone so far as to add a tab on its website to help investors find more than 2,000 of its houses that it considers rental-ready. The company says these “investment-friendly” properties are in 90-plus locations nationwide. The builder says they are attractive to seasoned investors as well as those new to the real estate market. Lennar promises investors “end-to-end purchasing support,” including pre-negotiated financing, property management, insurance and title services through its affiliates.
In another case, news and research site ResiClub is helping its members find investment properties. While there’s no definitive market-by-market breakdown of where the inventory exists, the company believes much of it is likely in the West and in the Sun Belt, particularly around the Gulf.
Members can look for county- or ZIP code-level markets in the Sun Belt, say, then drill down to specific locations where house prices are declining -- a sure sign of market softness. Then, the “Public Home Builders” tab will list which giant builders are active in members’ target markets.
“That’ll give you a starting point to figure out which homebuilders might be eager in those markets to discount in order to move (inventory),” the company says.
While giveaways may be enticing, bargain-hunting buyers should be careful which concessions they choose. Some are worth more than others. So you should ask questions -- lots of them.
Take “buydowns,” in which builders pay lenders a fee upfront to lower their rates. But how long does the lower rate last? A year? Two years? Obviously, the longer, the better, so ask -- and then try to get the builder to extend it a little longer. A few builders are going the whole nine yards by buying down the rate for the entire term of the mortgage.
Another popular but tricky concession category is free, or deeply discounted, options and upgrades. Some builders offer thousands of dollars' worth of upgraded appliances, countertops and cabinetry, for example. But are you really receiving as much value as you think?
Builders often mark up their extras, sometimes by as much as 100%. So if they say the refrigerator you are getting is worth, say, $4,000, it might have only cost them $2,500.
Here, try to get your builder to up the ante. Or at least ask what their cost was before you sign a contract. Another tactic would be to price out the upgraded kitchen cabinets on your own to see what kind of deal you are really getting.
In many large-scale communities, builders are offering free golf and swim club memberships. But again, for how long? A few years, or for as long as you own the house? It’s worth asking and trying to get the grace period extended. After all, memberships can be costly.
And speaking of memberships, find out what the monthly or quarterly dues are for the community’s owners association, and what services are covered. Landscaping? Golf? Snow Removal? Some utilities?
There’s nothing you can do about homeowners association dues other than to get the builder to pay them on your behalf for a period of time. Every buyer in the project has to join, whether they use the amenities or not. And the cost can eat you up.
Finally, some of the best deals are tied to completed houses, so you may not nail the lot of your choice. The houses with the best perks may be on the worst lots in the community. But it’s worth a shot to ask what the builder is willing to do for you on other sites. They already know you are interested, so they might be amenable to making a deal to keep you on the hook.