A 42-year-old flight attendant has loved living in San Antonio since she bought a house and moved there in 2021. She relishes the city’s renowned River Walk, its lush gardens and its open-air markets. But she’s changing airlines and must move to accommodate her new position.
Unfortunately, the Spanish-style house she bought during the pandemic has slipped in value, and she’s baffled about how to adapt to the changing market without selling at a loss.
“This house has been my baby for several years. I redid the kitchen with quartz countertops, porcelain flooring and all-new appliances. I leveled my lot to create classier gardens. But nothing has worked to move my property, not even the $7,000 incentive I’m offering to help a buyer with closing costs,” she says.
So disheartened is this flight attendant that she’s now considering delisting her place and converting it to a rental.
“I’ve had my house on the market for 172 days, with no serious offers,” she says.
Asad Khan, a senior economist for Redfin, the national realty brokerage, doesn’t know the flight attendant in this true story. But he understands her frustration about selling in a formerly overheated area like San Antonio.
“Homebuyers are spooked by high home prices, high mortgage rates and economic uncertainty, and now sellers are spooked because buyers are spooked. Some sellers are delisting their homes or choosing not to list at all after seeing other houses sit on the market for weeks or months,” Khan says.
“It’s a true buyer’s market in San Antonio. Buyers are patient, selective, value conscious and aware of their increased negotiating power. When they make offers, they ask for the moon,” says San Antonio-based Redfin agent Jesse Landin.
Longtime listing agents advise disillusioned home sellers in slow markets to adapt their selling strategy rather than delist. Here are a few pointers for sellers:
-- Consider hiring a professional home stager.
Staging is the art of transforming a property so potential buyers can visualize themselves living there. Properly done, staging accentuates a home’s attractive features and minimizes its drawbacks.
Many real estate agents are convinced that hiring a talented stager can increase the odds of selling a property promptly. Working under a full-service contract, most stagers will provide an array of services. They remove excess furniture and personal items and rearrange the remaining pieces. Often, they also supplement the owners’ furnishings with eye-catching accessories of their own.
Regrettably, the cost of hiring a professional stager for a full menu of services for an average-sized home can run at least $700 or more, says Michelle Minch, the owner of a staging company called Moving Mountains Design. But Minch says cash-constrained sellers don’t necessarily need the full range of services available through a stager. For a much lower price, perhaps around $200, they can obtain an abbreviated consultation and receive pointers they can execute themselves.
“Tell the stager you just want the 10 top tips for making your house look better. For just an hour or two of consultation time, a good stager can tell you about furniture arrangement and also recommend mild, pleasing paint colors for your walls. You’ll get a roadmap for making your house move-in ready,” she says.
How can you find a competent stager who will work on an “a la carte” basis? Minch suggests you visit the website of the Real Estate Staging Association (realestatestagingassociation.com). Look for stagers in your area and be sure to review their websites for examples of their work before you contact them.
-- Considering holding a home-selling fest with friends.
Sometimes the owners of a property that’s lingered on the market will pressure their listing agents to conduct several public open houses. They hope to increase their odds of selling promptly.
But Lisa Atkinson, a Florida-based real estate agent, says traditional open houses rarely lead to a sale. That’s because these events typically attract few qualified home-buying prospects and are more likely to draw curiosity seekers. Most serious buyers see homes on an appointment basis, during a tour led by their agent.
“Occasionally you’ll get nosy neighbors who happen to mention your property to someone they know who’s in the market. But in my experience, that’s extremely uncommon,” says Atkinson, who’s affiliated with the Residential Real Estate Council (crs.com).
A better way to ignite renewed interest in your place is to throw a home-selling party, inviting your close friends and relatives. Such a party is more likely to lead ultimately to a sale. That’s because those close to you will be more motivated to promote the sale of your home than are strangers.
“In any case, the party can help revive your excitement about your home-selling goal,” Atkinson says.
-- Use flowers and greenery to your advantage.
It’s nice to have fresh-cut flowers on display throughout your home’s interior. But if average market times in your community are quite long, the cost of keeping fresh flowers in your home can mount up.
One less expensive alternative is to display flowering, potted plants indoors and to install blooms in your outdoor gardens, particularly around the front of your house.
The color of bountiful, blooming plants is a great way to make any home more attractive, Minch says.
“When you put your house on the market, you’re entering into a beauty contest. Price is terribly important. But beyond price, prettier is always better,” she says.
(To contact Ellen James Martin, email her at ellenjamesmartin@gmail.com.)